Investing time, money and energy in these common ‘truths’ may lead to failure a long time before customers decide your fate in the app store.
The app world’s secrets are known by relatively few. A lot of people think success arrives entirely to how "viral" your app becomes, as though it’s some external factor away from control. As it works out, you can control it. And I’m living proof it is possible.
Because the app store’s inception, I am dealing with mobile apps and advising others because they develop their own apps. For the reason that time, I’ve learned why is an app wildly successful and seen surefire recipes for painful flops. If you are seeking to launch your first title, don’t buy into these three myths.
A Beginner’s Guide to Starting and Marketing an App
The startup world appears to put a whole lot of focus on making products and apps that are not like anything else in the marketplace. While it’s both noble and inspirational to innovate against the grain, you need to consider, "What’s my ‘why?’ " If your goal is to create a profitable company, it could be quite a risk to accomplish something unlike the public’s ever seen before.
While it is possible you could build another Uber, you need to know there are thousands upon a large number of failures for each and every billion-dollar app unicorn. Rather than making something entirely new, you can spin existing tactics, psychology and proven app concepts into something unique enough to get attention and attract downloads.
Within the gaming industry, developers have a systematic method of app monetization. After a comparatively low — or free — initial price, users make in-app purchases to get character upgrades, unlock levels or result in other gamification elements.
Sure, you could invent a fresh way of earning money together with your app. But you’d better bring some serious cash, time and dedication. In the event that you choose unproven, untested methods, additionally you must be sure your employees, business partners and investors are more comfortable with the chance.
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Many indie app developers are self-funded or bootstrapped their companies and today are making millions in revenue. In the event that you raise money from others on leading end, you need to split the profit pie, too. Sometimes, accepting investors also entails quitting a amount of creative control.
The million-dollar myth is merely that. Its not necessary piles of cash to get ahead in the app world. Actually, strings mounted on that funding is probably not worth it, even though you were guaranteed success.
Done right, an app can fund itself entirely. Once you’re making a degree of revenue per user, you can redirect some of this money to new-user acquisition. So long as you will keep your cost per user less than revenue generated from ongoing customers, you may have a scalable-to-infinity hit.
App marketing is grossly misunderstood. Ironically, the incredible initial success of apps like Candy Crush will be the major reason behind such thinking. These apps dominated every possible online platform and had a need to head to great lengths to attract new users.
You’ve also probably seen apps with their own Super Bowl commercials or large-scale billboards in major metro areas. Maybe you’ve heard celebrities endorse specific products. In most cases, only a select few app companies successfully carry off these marketing techniques. Everybody else is merely wasting their money.
Obtaining a big-name star to endorse your app works only when you have all of your ducks in a row. It is advisable to leverage an enormous base of existing users, high revenue per user, strategic usage of psychology, robust gamification elements and other factors.
25 Creative Methods to Promote Your App free of charge
Fortunately, you will find a solution to the madness. Performance marketing is probably the best methods to create a scalable app advertising campaign. But be warned: Many individuals are pitching user-acquisition services, and few can deliver. You need to thoroughly vet any consultant or third-party company. Combine performance marketing with a highly effective public-relations campaign on relevant platforms, and you will reach a significant part of your marketplace.