The waters of social media are difficult to navigate. You risk going unnoticed by your audience in the event that you set up new posts only one time in a while nevertheless, you stand to carefully turn off dedicated followers in the event that you bombard them with updates every hour.
Data demonstrates tweets with 110 characters or fewer receive higher engagement (read retweets and replies) than longer tweets. However, even if your tweets will be the perfect length, tweeting a lot more than 3 x a day can lead to a drop in engagement rates. You just never appear to catch a break with this multi-headed beast.